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Mendeley readers
Title |
Effiziente Marketingkampagnen – Erfolgsfaktoren von Effie-Gewinnern
|
---|---|
Published by |
Springer Fachmedien Wiesbaden, December 2019
|
DOI | 10.1007/978-3-658-27397-2 |
ISBNs |
978-3-65-827396-5, 978-3-65-827397-2
|
Authors |
Terstiege, Meike, Bembenek, Svenja |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 7 | 33% |
Student > Master | 3 | 14% |
Unspecified | 1 | 5% |
Unknown | 10 | 48% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 33% |
Arts and Humanities | 1 | 5% |
Unspecified | 1 | 5% |
Design | 1 | 5% |
Unknown | 11 | 52% |