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Contemporary Wine Marketing and Supply Chain Management

Overview of attention for book
Cover of 'Contemporary Wine Marketing and Supply Chain Management'

Table of Contents

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    Book Overview
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    Chapter 1 A Global Overview of Wine
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    Chapter 2 Forms of Markets
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    Chapter 3 Organizational Foundations
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    Chapter 4 Relationships
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    Chapter 5 Innovation and Experimentation
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    Chapter 6 Sustainability
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    Chapter 7 Brand Management Fundamentals
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    Chapter 8 Supply Chain Design
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    Chapter 9 Market Research
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    Chapter 10 Contemporary Branding Tactics
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    Chapter 11 Toward Communication 4.0
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    Chapter 12 Selling
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    Chapter 13 Supply Chain Management
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    Chapter 14 Performance Diagnosis
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    Chapter 15 Conclusions and the Future of Wine Marketing and SCM
Attention for Chapter 7: Brand Management Fundamentals
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