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Mendeley readers
Chapter title |
Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping
|
---|---|
Chapter number | 5 |
Book title |
Digital and Social Media Marketing
|
Published by |
Springer, Cham, November 2019
|
DOI | 10.1007/978-3-030-24374-6_5 |
Book ISBNs |
978-3-03-024373-9, 978-3-03-024374-6
|
Authors |
Radhika Sharma, Vandana Ahuja, Shirin Alavi, Sharma, Radhika, Ahuja, Vandana, Alavi, Shirin |
Mendeley readers
The data shown below were compiled from readership statistics for 58 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 58 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 9% |
Lecturer | 4 | 7% |
Student > Bachelor | 4 | 7% |
Student > Ph. D. Student | 3 | 5% |
Lecturer > Senior Lecturer | 2 | 3% |
Other | 8 | 14% |
Unknown | 32 | 55% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 12 | 21% |
Economics, Econometrics and Finance | 3 | 5% |
Arts and Humanities | 2 | 3% |
Psychology | 2 | 3% |
Engineering | 2 | 3% |
Other | 5 | 9% |
Unknown | 32 | 55% |