You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market
|
---|---|
Chapter number | 18 |
Book title |
Digital and Social Media Marketing
|
Published by |
Springer, Cham, November 2019
|
DOI | 10.1007/978-3-030-24374-6_18 |
Book ISBNs |
978-3-03-024373-9, 978-3-03-024374-6
|
Authors |
Ekaterina Howard, Howard, Ekaterina |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 2 | 40% |
Lecturer | 1 | 20% |
Unknown | 2 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 20% |
Psychology | 1 | 20% |
Engineering | 1 | 20% |
Unknown | 2 | 40% |