Creative Advertising Concept and Copy, A Practical, Multidisciplinary Approach
Monograph (February 2024)
Brands and Cultural Analysis
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction: Thinking About Brands
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Altmetric BadgeChapter 2 What Is a Brand? A Semiotic Analysis
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Altmetric BadgeChapter 3 Brands and the Psyche
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Altmetric BadgeChapter 4 Brands in Society, Society in Brands
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Altmetric BadgeChapter 5 Marketing Brands
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Altmetric BadgeChapter 6 Brands in History and History in Brands
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Altmetric BadgeChapter 7 Language and Brands
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Altmetric BadgeChapter 8 Logos and Visual Signifiers
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Altmetric BadgeChapter 9 The Branded Self
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Altmetric BadgeChapter 10 San Francisco as a Brand
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Altmetric BadgeChapter 11 Japan as a Brand
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Altmetric BadgeChapter 12 Ocean Cruise-Line Wars or Selling the Seas
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Altmetric BadgeChapter 13 Brand Sacrality
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Altmetric BadgeChapter 14 Brand Discourse
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Altmetric BadgeChapter 15 Mythology and Brands
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Altmetric BadgeChapter 16 Coda