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| Chapter title |
Introduction: Thinking About Brands
|
|---|---|
| Chapter number | 1 |
| Book title |
Brands and Cultural Analysis
|
| Published by |
Palgrave Pivot, Cham, January 2019
|
| DOI | 10.1007/978-3-030-24709-6_1 |
| Book ISBNs |
978-3-03-024708-9, 978-3-03-024709-6
|
| Authors |
Arthur Asa Berger |