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| Chapter title |
General Discussion and Conclusion
|
|---|---|
| Chapter number | 4 |
| Book title |
Congruency, Expectations and Consumer Behavior in Digital Environments
|
| Published by |
Springer Gabler, Wiesbaden, January 2020
|
| DOI | 10.1007/978-3-658-28421-3_4 |
| Book ISBNs |
978-3-65-828420-6, 978-3-65-828421-3
|
| Authors |
Frederic Nimmermann |