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Congruency, Expectations and Consumer Behavior in Digital Environments

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Attention for Chapter 2: Structure and Content of the Essays
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Chapter title
Structure and Content of the Essays
Chapter number 2
Book title
Congruency, Expectations and Consumer Behavior in Digital Environments
Published by
Springer Gabler, Wiesbaden, January 2020
DOI 10.1007/978-3-658-28421-3_2
Book ISBNs
978-3-65-828420-6, 978-3-65-828421-3
Authors

Frederic Nimmermann

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Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%