Chapter 1 Introduction: The language of social media

Chapter 2 The performance of a ludic self on social network(ing) sites

Chapter 3 Hoaxes, hacking and humour: analysing impersonated identity on social network sites

Chapter 4 ‘Usually not one to complain but…’: constructing identities in user-generated online reviews

Chapter 5 Language choice and self-presentation in social media: the case of university students in Hong Kong

Chapter 6 Entextualization and resemiotization as resources for identification in social media

Chapter 8 Audience design and language choice in the construction and maintenance of translocal communities on social network sites

Chapter 9 Youth, social media and connectivity in Japan

Chapter 10 Investigating language policy in social media: translation practices on Facebook

Chapter 11 Seeing Red: social media and football fan activism