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Foundations of Economic Psychology

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Cover of 'Foundations of Economic Psychology'

Table of Contents

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    Book Overview
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    Chapter 1 What Is Economic Psychology? The Perspective of Economic Psychology and the Research Framework
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    Chapter 2 Rational Choice and Revealed Preference: Theoretical Representation of Preference Relations Leading to the Best Choice
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    Chapter 3 Expected Utility Theory and Economic Behavior: Predicting Decision Making Based on the Expected Value of Utility
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    Chapter 4 Nonlinear Utility Theory and Prospect Theory: Eliminating the Paradoxes of Linear Expected Utility Theory
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    Chapter 5 Mental Accounting and Framing: Framework of Decisions in Consumer Price Judgment
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    Chapter 6 Multi-attribute Decision Making Process in Economic Behavior: Process Tracking of Decision Making and Computer Simulation
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    Chapter 7 Deployment on the Consumer’s Interaction Research: Behavioral Game Theory and Problems of Happiness
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    Chapter 8 Consumers’ Preference Construction, Affects, and Neuroscientific Research: Research on Consumer’s Preference and Neuromarketing
Attention for Chapter 8: Consumers’ Preference Construction, Affects, and Neuroscientific Research: Research on Consumer’s Preference and Neuromarketing
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