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Foundations of Economic Psychology

Overview of attention for book
Cover of 'Foundations of Economic Psychology'

Table of Contents

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    Book Overview
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    Chapter 1 What Is Economic Psychology? The Perspective of Economic Psychology and the Research Framework
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    Chapter 2 Rational Choice and Revealed Preference: Theoretical Representation of Preference Relations Leading to the Best Choice
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    Chapter 3 Expected Utility Theory and Economic Behavior: Predicting Decision Making Based on the Expected Value of Utility
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    Chapter 4 Nonlinear Utility Theory and Prospect Theory: Eliminating the Paradoxes of Linear Expected Utility Theory
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    Chapter 5 Mental Accounting and Framing: Framework of Decisions in Consumer Price Judgment
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    Chapter 6 Multi-attribute Decision Making Process in Economic Behavior: Process Tracking of Decision Making and Computer Simulation
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    Chapter 7 Deployment on the Consumer’s Interaction Research: Behavioral Game Theory and Problems of Happiness
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    Chapter 8 Consumers’ Preference Construction, Affects, and Neuroscientific Research: Research on Consumer’s Preference and Neuromarketing
Attention for Chapter 8: Consumers’ Preference Construction, Affects, and Neuroscientific Research: Research on Consumer’s Preference and Neuromarketing
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Citations

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Chapter title
Consumers’ Preference Construction, Affects, and Neuroscientific Research: Research on Consumer’s Preference and Neuromarketing
Chapter number 8
Book title
Foundations of Economic Psychology
Published by
Springer, Singapore, January 2019
DOI 10.1007/978-981-13-9049-4_8
Book ISBNs
978-9-81-139048-7, 978-9-81-139049-4
Authors

Kazuhisa Takemura, Takemura, Kazuhisa

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Other 1 50%
Student > Doctoral Student 1 50%
Readers by discipline Count As %
Business, Management and Accounting 1 50%
Neuroscience 1 50%

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