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The Business of Bioscience

Overview of attention for book
Cover of 'The Business of Bioscience'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 What Makes a Biotech Entrepreneur?
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    Chapter 3 Start with the Idea: Licensing and Protecting Core Assets
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    Chapter 4 Significance of the Right Business Model and Managing Risk
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    Chapter 5 Legally Establishing the Company
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    Chapter 6 The Product Development Pathway: Charting the Right Course
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    Chapter 7 Developing a Marketing Strategy
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    Chapter 8 Financing Your Company – Part 1: Raising Money, Capital Needs, and Funding Sources
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    Chapter 9 Financing the Company – Part 2: Funding Stages, Valuation, and Funding Tools
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    Chapter 10 Corporate Culture and Core Values in a Biotech Company
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    Chapter 11 Hiring a Biotech Dream Team
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    Chapter 12 Strategic Alliances and Corporate Partnerships
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    Chapter 13 The Regulatory Process for Biotech Products
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    Chapter 14 Company Life Stages and Changing Management Styles
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    Chapter 15 When Do You Call it Quits?
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    Chapter 16 Conclusions and Serendipity
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    Chapter 17 Practical Help: How to get Started?
Attention for Chapter 7: Developing a Marketing Strategy
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