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Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel

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Cover of 'Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel'

Table of Contents

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    Book Overview
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    Chapter 1 Einleitung in das Buch
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    Chapter 2 Wandel wagen
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    Chapter 3 Wandel vorbereiten
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    Chapter 4 Deutschlands neue Mehrheit
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    Chapter 5 Kundenzentrierung dank Digitalisierung
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    Chapter 6 Digitale Kommunikation
Attention for Chapter 1: Einleitung in das Buch
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