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| Chapter title |
Einleitung in das Buch
|
|---|---|
| Chapter number | 1 |
| Book title |
Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-25805-4_1 |
| Book ISBNs |
978-3-65-825804-7, 978-3-65-825805-4
|
| Authors |
Thomas Bily |