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Customer Value Generation in Banking

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Cover of 'Customer Value Generation in Banking'

Table of Contents

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    Book Overview
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    Chapter 1 Customers: Unknown Entities!
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    Chapter 2 Newcomers: The Unknown Game Changers
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    Chapter 3 What Now for Banks?
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    Chapter 4 Change Frameworks
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    Chapter 5 Management Tools
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    Chapter 6 Business Models of Banks
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    Chapter 7 The New Mechanics of Success: Win-Win Cycles and Client Value Generation
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    Chapter 8 Successful Reorganisation (I): Systemic Change Frameworks
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    Chapter 9 Successful Reorganisation (II): The Levers of Change
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    Chapter 10 The Zurich Model of Customer-Centricity
Attention for Chapter 10: The Zurich Model of Customer-Centricity
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