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China-Focused Cases

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Cover of 'China-Focused Cases'

Table of Contents

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    Book Overview
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    Chapter 1 FamilyMart: “Internet Plus” Strategy
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    Chapter 2 Jinhuobao: A B2B E-Commerce Platform for FMCG in the New Retail Era
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    Chapter 3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market
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    Chapter 4 Huawei’s Quest for Global Markets
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    Chapter 5 TECNO Mobile’s Growth Strategies in Africa
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    Chapter 6 Can Starbucks Sustain Its High Prices in China?
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    Chapter 7 Ofo: A Bike Sharing Firm from Campus
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    Chapter 8 From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu
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    Chapter 9 Why Didn’t the SF Heike Project Succeed?
  11. Altmetric Badge
    Chapter 10 Haidilao’s Crisis Management: Threats, Opportunities and Corporate Values
Attention for Chapter 9: Why Didn’t the SF Heike Project Succeed?
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Chapter title
Why Didn’t the SF Heike Project Succeed?
Chapter number 9
Book title
China-Focused Cases
Published by
Springer, Singapore, January 2019
DOI 10.1007/978-981-13-2706-3_9
Book ISBNs
978-9-81-132705-6, 978-9-81-132706-3
Authors

Gang Zheng, Shan Hu

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