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Mendeley readers
| Chapter title |
From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu
|
|---|---|
| Chapter number | 8 |
| Book title |
China-Focused Cases
|
| Published by |
Springer, Singapore, January 2019
|
| DOI | 10.1007/978-981-13-2706-3_8 |
| Book ISBNs |
978-9-81-132705-6, 978-9-81-132706-3
|
| Authors |
Jiaxun He, Liangjie Zhu |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 1 | 33% |
| Unknown | 2 | 67% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 33% |
| Unknown | 2 | 67% |