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Qualitative Consumer and Marketing Research

Overview of attention for book
Qualitative Consumer and Marketing Research
Springer Singapore

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Qualitative Consumer and Marketing Research
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    Chapter 2 Asian Consumption and Marketing
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    Chapter 3 The Asian Market as Research Context
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    Chapter 4 Research Design
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    Chapter 5 Interview
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    Chapter 6 Focus Group Interview
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    Chapter 7 Ethnography
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    Chapter 8 Netnography
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    Chapter 9 Alternative Techniques
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    Chapter 10 Data Analysis and Interpretation
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    Chapter 11 Dissemination of Research
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    Chapter 12 Conclusion
Attention for Chapter 4: Research Design
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