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Qualitative Consumer and Marketing Research

Overview of attention for book
Qualitative Consumer and Marketing Research
Springer Singapore

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Qualitative Consumer and Marketing Research
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    Chapter 2 Asian Consumption and Marketing
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    Chapter 3 The Asian Market as Research Context
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    Chapter 4 Research Design
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    Chapter 5 Interview
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    Chapter 6 Focus Group Interview
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    Chapter 7 Ethnography
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    Chapter 8 Netnography
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    Chapter 9 Alternative Techniques
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    Chapter 10 Data Analysis and Interpretation
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    Chapter 11 Dissemination of Research
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    Chapter 12 Conclusion
Attention for Chapter 10: Data Analysis and Interpretation
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Chapter title
Data Analysis and Interpretation
Chapter number 10
Book title
Qualitative Consumer and Marketing Research
Published by
Springer, Singapore, January 2019
DOI 10.1007/978-981-13-6142-5_10
Book ISBNs
978-9-81-136141-8, 978-9-81-136142-5
Authors

Krittinee Nuttavuthisit, Nuttavuthisit, Krittinee

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