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Contemporary Marketing Strategy

Overview of attention for book
Cover of 'Contemporary Marketing Strategy'

Table of Contents

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    Book Overview
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    Chapter 1 Consumer Behavior: Internal Factors
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    Chapter 2 Consumer Behavior: External Factors
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    Chapter 3 Understanding Market Environment
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    Chapter 4 Strategic Capability and Direction
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    Chapter 5 Advanced Marketing-Mix
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    Chapter 6 Product and Brand Strategy
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    Chapter 7 Pricing Strategy
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    Chapter 8 Distribution and Promotion Strategy
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    Chapter 9 Marketing Research
Attention for Chapter 4: Strategic Capability and Direction
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