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Mendeley readers
| Chapter title |
Strategic Capability and Direction
|
|---|---|
| Chapter number | 4 |
| Book title |
Contemporary Marketing Strategy
|
| Published by |
Palgrave Macmillan, Cham, February 2019
|
| DOI | 10.1007/978-3-030-11911-9_4 |
| Book ISBNs |
978-3-03-011910-2, 978-3-03-011911-9
|
| Authors |
Rajagopal |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 100% |