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Mendeley readers
Chapter title |
New Marketing Communication in Social Media Business
|
---|---|
Chapter number | 9 |
Book title |
Handbook of Social Media Management
|
Published by |
Springer Berlin Heidelberg, December 2012
|
DOI | 10.1007/978-3-642-28897-5_9 |
Book ISBNs |
978-3-64-228896-8, 978-3-64-228897-5
|
Authors |
Wolfgang Mühl-Benninghaus |
Editors |
Mike Friedrichsen, Wolfgang Mühl-Benninghaus |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 14% |
Student > Master | 1 | 14% |
Unknown | 5 | 71% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 14% |
Computer Science | 1 | 14% |
Design | 1 | 14% |
Unknown | 4 | 57% |