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Mendeley readers
Chapter title |
Traditional Media Companies in the U.S. and Social Media: What’s the Strategy?
|
---|---|
Chapter number | 2 |
Book title |
Handbook of Social Media Management
|
Published by |
Springer Berlin Heidelberg, December 2012
|
DOI | 10.1007/978-3-642-28897-5_2 |
Book ISBNs |
978-3-64-228896-8, 978-3-64-228897-5
|
Authors |
Alan B. Albarran, Terry Moellinger |
Editors |
Mike Friedrichsen, Wolfgang Mühl-Benninghaus |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
India | 1 | 7% |
Unknown | 14 | 93% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 20% |
Librarian | 1 | 7% |
Other | 1 | 7% |
Student > Bachelor | 1 | 7% |
Lecturer | 1 | 7% |
Other | 2 | 13% |
Unknown | 6 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 4 | 27% |
Arts and Humanities | 1 | 7% |
Computer Science | 1 | 7% |
Business, Management and Accounting | 1 | 7% |
Psychology | 1 | 7% |
Other | 1 | 7% |
Unknown | 6 | 40% |