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Mendeley readers
| Chapter title |
Branding Ingredients
|
|---|---|
| Chapter number | 1 |
| Book title |
Ingredient Branding
|
| Published by |
Springer, Berlin, Heidelberg, January 2010
|
| DOI | 10.1007/978-3-642-04214-0_1 |
| Book ISBNs |
978-3-64-204213-3, 978-3-64-204214-0
|
| Authors |
Philip Kotler, Waldemar Pfoertsch, Kotler, Philip, Pfoertsch, Waldemar |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 25% |
| Unknown | 3 | 75% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 25% |
| Unknown | 3 | 75% |