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X Demographics
Mendeley readers
Title |
Ingredient Branding
|
---|---|
Published by |
Springer-Verlag Berlin Heidelberg, January 2010
|
DOI | 10.1007/978-3-642-04214-0 |
ISBNs |
978-3-64-204213-3, 978-3-64-204214-0, 978-3-64-243818-9
|
Authors |
Kotler, Philip, Pfoertsch, Waldemar, Philip Kotler, Waldemar Pfoertsch |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Egypt | 2 | 50% |
Japan | 1 | 25% |
Unknown | 1 | 25% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 3 | 75% |
Scientists | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 231 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Brazil | 3 | 1% |
Italy | 1 | <1% |
Indonesia | 1 | <1% |
India | 1 | <1% |
Serbia | 1 | <1% |
Unknown | 224 | 97% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 32 | 14% |
Student > Bachelor | 25 | 11% |
Student > Ph. D. Student | 23 | 10% |
Student > Doctoral Student | 16 | 7% |
Researcher | 11 | 5% |
Other | 37 | 16% |
Unknown | 87 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 75 | 32% |
Social Sciences | 20 | 9% |
Engineering | 9 | 4% |
Arts and Humanities | 7 | 3% |
Economics, Econometrics and Finance | 6 | 3% |
Other | 23 | 10% |
Unknown | 91 | 39% |