Social Media Balanced Scorecard

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Cover of 'Social Media Balanced Scorecard'

Table of Contents

Attention for Chapter 6: Reporting

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dimensions_citation: 17 Dimensions

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So far, Dimensions has found 17 publications that cite this research output.

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Controlling von Social-Media-Marketing

Book chapter (March 2024)

Social-Media-Controlling

Book chapter (May 2021)

Unternehmenskommunikation im Zeitalter der digitalen Transformation, Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen

Monograph (January 2020)

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