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Social Media Balanced Scorecard

Overview of attention for book
Attention for Chapter 2: Social Media Strategieansätze
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Citations

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17 Dimensions

Readers on

mendeley
9 Mendeley
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Chapter title
Social Media Strategieansätze
Chapter number 2
Book title
Social Media Balanced Scorecard
Published by
Vieweg+Teubner Verlag, Wiesbaden, January 2012
DOI 10.1007/978-3-8348-8146-5_2
Book ISBNs
978-3-83-481463-0, 978-3-83-488146-5
Authors

Roland Fiege, Fiege, Roland

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 11%
Unknown 8 89%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 33%
Lecturer 3 33%
Student > Ph. D. Student 1 11%
Student > Bachelor 1 11%
Unknown 1 11%
Readers by discipline Count As %
Social Sciences 4 44%
Business, Management and Accounting 2 22%
Computer Science 1 11%
Engineering 1 11%
Unknown 1 11%