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The Quintessence of Strategic Management

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Cover of 'The Quintessence of Strategic Management'

Table of Contents

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    Book Overview
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    Chapter 1 Strategy and Strategic Management: A First Basic Understanding
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    Chapter 2 Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact
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    Chapter 3 Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
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