The Quintessence of Strategic Management

Overview of attention for book

Cover of 'The Quintessence of Strategic Management'

Table of Contents

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Book Overview
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Chapter 1 Strategy and Strategic Management: A First Basic Understanding
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Chapter 2 Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact
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Chapter 3 Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years

Attention for Chapter 1: Strategy and Strategic Management: A First Basic Understanding

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Citations

dimensions_citation: 34 Dimensions

Readers on

mendeley: 9 Mendeley

Summary Dimensions citations

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Chapter title	Strategy and Strategic Management: A First Basic Understanding
Chapter number	1
Book title	The Quintessence of Strategic Management
Published by	Springer, Berlin, Heidelberg, January 2010
DOI	10.1007/978-3-642-14544-5_1
Book ISBNs	978-3-64-214543-8, 978-3-64-214544-5
Authors	Philip Kotler, Roland Berger, Nils Bickhoff

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country	Count	As %
Unknown	9	100%

Demographic breakdown

Readers by professional status	Count	As %
Professor	1	11%
Student > Ph. D. Student	1	11%
Student > Doctoral Student	1	11%
Unknown	6	67%

Readers by discipline	Count	As %
Business, Management and Accounting	3	33%
Unknown	6	67%