Marketing: Grundlagen
Gabler Verlag
Chapter title |
Grundlagen
|
---|---|
Chapter number | 1 |
Book title |
Marketing: Grundlagen
|
Published by |
Springer Gabler, Berlin, Heidelberg, January 2016
|
DOI | 10.1007/978-3-662-45809-9_1 |
Book ISBNs |
978-3-66-245808-2, 978-3-66-245809-9
|
Authors |
Carsten Rennhak, Marc Oliver Opresnik |