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Marketing: Grundlagen

Overview of attention for book
Attention for Chapter 1: Grundlagen
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Chapter title
Grundlagen
Chapter number 1
Book title
Marketing: Grundlagen
Published by
Springer Gabler, Berlin, Heidelberg, January 2016
DOI 10.1007/978-3-662-45809-9_1
Book ISBNs
978-3-66-245808-2, 978-3-66-245809-9
Authors

Carsten Rennhak, Marc Oliver Opresnik

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