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| Chapter title |
Marktsegmentierung
|
|---|---|
| Chapter number | 3 |
| Book title |
Marketing: Grundlagen
|
| Published by |
Springer Gabler, Berlin, Heidelberg, January 2016
|
| DOI | 10.1007/978-3-662-45809-9_3 |
| Book ISBNs |
978-3-66-245808-2, 978-3-66-245809-9
|
| Authors |
Carsten Rennhak, Marc Oliver Opresnik |