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Dialogmarketing und Kundenbindung mit Connected Cars

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Cover of 'Dialogmarketing und Kundenbindung mit Connected Cars'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Vernetzung und neue Kanäle für die Marketingkommunikation
  3. Altmetric Badge
    Chapter 2 Digitale Dienstleistungen in der Automobilbranche
  4. Altmetric Badge
    Chapter 3 Connected Cars
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    Chapter 4 Anwendungen und Potenziale von Connected Cars
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    Chapter 5 Adoption von Connected Cars
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    Chapter 6 Potenziale der Connected Cars für das datenbasierte Marketing
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    Chapter 7 Dialogmarketing und Connected Cars
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    Chapter 8 Anwendung des One-to-One Marketings bei Connected Cars
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    Chapter 9 Kundenbindung durch Connected Cars
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    Chapter 10 Connected Cars und Digitalisierung
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    Chapter 11 Big Data Analytics und Connected Cars
Attention for Chapter 2: Digitale Dienstleistungen in der Automobilbranche
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