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| Chapter title |
Adoption von Connected Cars
|
|---|---|
| Chapter number | 5 |
| Book title |
Dialogmarketing und Kundenbindung mit Connected Cars
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-22929-0_5 |
| Book ISBNs |
978-3-65-822928-3, 978-3-65-822929-0
|
| Authors |
Heinrich Holland |