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Learning to Sell Sex(ism)

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Cover of 'Learning to Sell Sex(ism)'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Gendered Advertising: From Text to Industry to Classroom
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    Chapter 3 We’re Just Different (But Equal): Unpacking Students’ Gendered Views
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    Chapter 4 The Reverse Stereotype and the Double Standard: Expressions of Concern About Advertising’s Treatment of Men
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    Chapter 5 The Catch-22 of Advertising Practice (and Other Deflections): Perceived Challenges to Creating Less Sexist Content
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    Chapter 6 Conclusions and Reflections
Attention for Chapter 3: We’re Just Different (But Equal): Unpacking Students’ Gendered Views
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