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Learning to Sell Sex(ism)

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Cover of 'Learning to Sell Sex(ism)'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Gendered Advertising: From Text to Industry to Classroom
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    Chapter 3 We’re Just Different (But Equal): Unpacking Students’ Gendered Views
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    Chapter 4 The Reverse Stereotype and the Double Standard: Expressions of Concern About Advertising’s Treatment of Men
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    Chapter 5 The Catch-22 of Advertising Practice (and Other Deflections): Perceived Challenges to Creating Less Sexist Content
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    Chapter 6 Conclusions and Reflections
Attention for Chapter 1: Introduction
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Chapter title
Introduction
Chapter number 1
Book title
Learning to Sell Sex(ism)
Published by
Palgrave Macmillan, Cham, October 2018
DOI 10.1007/978-3-319-94280-3_1
Book ISBNs
978-3-31-994279-7, 978-3-31-994280-3
Authors

Aileen O’Driscoll

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