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Design Thinking for Entrepreneurs and Small Businesses

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Cover of 'Design Thinking for Entrepreneurs and Small Businesses'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Design Thinking
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    Chapter 2 The Role of Research in Design Thinking
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    Chapter 3 Designing a Business Strategy
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    Chapter 4 Designing Live Customer Experiences
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    Chapter 5 Designing Digital Customer Experiences
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    Chapter 6 Designing Services and Service Delivery
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    Chapter 7 Designing Marketing
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    Chapter 8 Designing for Change
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    Chapter 9 Designing for Growth
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    Chapter 10 Case Studies
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    Chapter 11 Metrics for Design Thinking
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    Chapter 12 Glossary of Design Thinking Jargon
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    Chapter 13 Resources
Attention for Chapter 2: The Role of Research in Design Thinking
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