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Mendeley readers
| Chapter title |
Designing Marketing
|
|---|---|
| Chapter number | 7 |
| Book title |
Design Thinking for Entrepreneurs and Small Businesses
|
| Published by |
Apress, Berkeley, CA, January 2013
|
| DOI | 10.1007/978-1-4302-6182-7_7 |
| Book ISBNs |
978-1-4302-6181-0, 978-1-4302-6182-7
|
| Authors |
Beverly Rudkin Ingle |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 1 | 7% |
| Unknown | 14 | 93% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 5 | 33% |
| Student > Master | 3 | 20% |
| Student > Postgraduate | 3 | 20% |
| Professor | 2 | 13% |
| Researcher | 1 | 7% |
| Other | 1 | 7% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 7 | 47% |
| Social Sciences | 3 | 20% |
| Philosophy | 2 | 13% |
| Business, Management and Accounting | 1 | 7% |
| Psychology | 1 | 7% |
| Other | 1 | 7% |