Strategic Employee Communication

Chapter 1 The Incoherence of a Solid Organizational Culture for Liquid Employees

Chapter 2 Bodymedia Theory: A Value Proposition for Organizational Culture

Chapter 3 Organizational Ethics: The Challenges Faced by Communication and Culture to Change Behaviors

Chapter 4 Leadership Communications with an Appreciative Approach in a Participative Culture: The Case of Nutrimental

Chapter 5 WhatsApp and the Mediatization of Informal Communication in Organizations

Chapter 6 Diversity Management: An Overlook on Brazil’s Largest Companies

Chapter 8 Employer Branding, Employee Value Proposition, and Employee Experience: New Approaches for People Management in Organizations

Chapter 9 Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement

Chapter 10 Work, Motivation, and Monday Mornings

Chapter 11 Building Trust from the Inside Out: Employees and Their Power of Influence

Chapter 12 Leadership Communications, Dialogue, and Communications Areas: New Paths for Employee Communications

Chapter 13 Social Team Building as a Practice of Corporate Values to Achieve Engagement

Chapter 14 Humanized Employee Communications: The Possible Contributions of Public Relations in the BIOFAST Group Experience

Chapter 15 Employee Communications Management: The Role of Planning and Communication Channels

Chapter 16 The Maturity Matrix for Employee Communications: Paving the Way for a New Model of Organizational Communications

Chapter 17 Planning and Measurement: Propositions for the Strategic Work of Employee Communications

Chapter 18 Communication Measurement as a Key Factor for Organizational Strategy Success

Chapter 19 On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale

Chapter 20 Simplification to Drive Relevance: GE’s Moment of “Letting Go”

Chapter 21 Communications Agencies in Practice: Reflections and Stories from Working with Clients in Employee Communications Projects

Chapter 22 On Employee Communications Channels and Campaigns

Chapter 23 Corporate Mobile Communication: Challenges and Reflections in an Environment of Connected Employees

Chapter 24 An Employee Communications Strategy to Support the Launch of a New Business Strategy

Chapter 25 Rituals and the Leaderships: Cases of Strategic Use of Communication Campaigns for the Employees