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Strategic Employee Communication

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Cover of 'Strategic Employee Communication'

Table of Contents

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    Book Overview
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    Chapter 1 The Incoherence of a Solid Organizational Culture for Liquid Employees
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    Chapter 2 Bodymedia Theory: A Value Proposition for Organizational Culture
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    Chapter 3 Organizational Ethics: The Challenges Faced by Communication and Culture to Change Behaviors
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    Chapter 4 Leadership Communications with an Appreciative Approach in a Participative Culture: The Case of Nutrimental
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    Chapter 5 WhatsApp and the Mediatization of Informal Communication in Organizations
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    Chapter 6 Diversity Management: An Overlook on Brazil’s Largest Companies
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    Chapter 7 Behind Every Engagement There Is Always a Good Story
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    Chapter 8 Employer Branding, Employee Value Proposition, and Employee Experience: New Approaches for People Management in Organizations
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    Chapter 9 Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement
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    Chapter 10 Work, Motivation, and Monday Mornings
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    Chapter 11 Building Trust from the Inside Out: Employees and Their Power of Influence
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    Chapter 12 Leadership Communications, Dialogue, and Communications Areas: New Paths for Employee Communications
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    Chapter 13 Social Team Building as a Practice of Corporate Values to Achieve Engagement
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    Chapter 14 Humanized Employee Communications: The Possible Contributions of Public Relations in the BIOFAST Group Experience
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    Chapter 15 Employee Communications Management: The Role of Planning and Communication Channels
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    Chapter 16 The Maturity Matrix for Employee Communications: Paving the Way for a New Model of Organizational Communications
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    Chapter 17 Planning and Measurement: Propositions for the Strategic Work of Employee Communications
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    Chapter 18 Communication Measurement as a Key Factor for Organizational Strategy Success
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    Chapter 19 On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale
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    Chapter 20 Simplification to Drive Relevance: GE’s Moment of “Letting Go”
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    Chapter 21 Communications Agencies in Practice: Reflections and Stories from Working with Clients in Employee Communications Projects
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    Chapter 22 On Employee Communications Channels and Campaigns
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    Chapter 23 Corporate Mobile Communication: Challenges and Reflections in an Environment of Connected Employees
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    Chapter 24 An Employee Communications Strategy to Support the Launch of a New Business Strategy
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    Chapter 25 Rituals and the Leaderships: Cases of Strategic Use of Communication Campaigns for the Employees
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Title
Strategic Employee Communication
Published by
Springer International Publishing, October 2018
DOI 10.1007/978-3-319-97894-9
ISBNs
978-3-31-997893-2, 978-3-31-997894-9
Editors

Thornton, Gail S., Mansi, Viviane Regina, Carramenha, Bruno, Cappellano, Thatiana

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X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 31 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 31 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 7 23%
Student > Master 6 19%
Student > Ph. D. Student 3 10%
Student > Doctoral Student 1 3%
Other 1 3%
Other 2 6%
Unknown 11 35%
Readers by discipline Count As %
Business, Management and Accounting 10 32%
Social Sciences 4 13%
Arts and Humanities 2 6%
Economics, Econometrics and Finance 1 3%
Chemical Engineering 1 3%
Other 2 6%
Unknown 11 35%