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| Chapter title |
Kundenorientierung leben
|
|---|---|
| Chapter number | 5 |
| Book title |
Data-Driven Marketing und der Erfolgsfaktor Mensch
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-20821-9_5 |
| Book ISBNs |
978-3-65-820820-2, 978-3-65-820821-9
|
| Authors |
Lutz Klaus |