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Understanding the Role of Business Analytics

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Cover of 'Understanding the Role of Business Analytics'

Table of Contents

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    Book Overview
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    Chapter 1 Business Analytics: Concept and Applications
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    Chapter 2 Big Data Analytics: The Underlying Technologies Used by Organizations for Value Generation
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    Chapter 3 Application of Panel Quantile Regression and Gravity Models in Exploring the Determinants of Turkish Automotive Export Industry
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    Chapter 4 Impact of Macroeconomic and Bank-Specific Indicators on Net Interest Margin: An Empirical Analysis
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    Chapter 5 A Trend Analysis of Reforms in the Indian Bond Market
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    Chapter 6 Demand Forecasting of the Short-Lifecycle Dairy Products
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    Chapter 7 Customer Experience and Its Marketing Outcomes in Financial Services: A Multivariate Approach
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    Chapter 8 Re-investigating Market Orientation and Environmental Turbulence in Marketing Capability and Business Performance Linkage: A Structural Approach
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    Chapter 9 Examining the Impact of Cultural Intelligence on Knowledge Sharing: Role of Moderating and Mediating Variables
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    Chapter 10 Employer Branding Analytics and Retention Strategies for Sustainable Growth of Organizations
Attention for Chapter 6: Demand Forecasting of the Short-Lifecycle Dairy Products
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