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Understanding the Role of Business Analytics

Overview of attention for book
Attention for Chapter 7: Customer Experience and Its Marketing Outcomes in Financial Services: A Multivariate Approach
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Citations

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Readers on

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32 Mendeley
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Chapter title
Customer Experience and Its Marketing Outcomes in Financial Services: A Multivariate Approach
Chapter number 7
Book title
Understanding the Role of Business Analytics
Published by
Springer, Singapore, January 2019
DOI 10.1007/978-981-13-1334-9_7
Book ISBNs
978-9-81-131333-2, 978-9-81-131334-9
Authors

Swati Raina, Hardeep Chahal, Phillip Klaus, Kamani Dutta

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 32 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 5 16%
Lecturer 3 9%
Student > Master 3 9%
Professor 3 9%
Professor > Associate Professor 2 6%
Other 4 13%
Unknown 12 38%
Readers by discipline Count As %
Business, Management and Accounting 14 44%
Linguistics 1 3%
Nursing and Health Professions 1 3%
Computer Science 1 3%
Psychology 1 3%
Other 2 6%
Unknown 12 38%