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Sound Branding

Overview of attention for book
Cover of 'Sound Branding'

Table of Contents

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    Book Overview
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    Chapter 1 Einleitung
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    Chapter 2 Theoretische Grundlagen zur Wahrnehmung und Wirkung akustischer Reize
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    Chapter 3 Markenrecht – Die Hörmarke
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    Chapter 4 Theoretisches Fundament zur akustischen Gestaltung von Marken
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    Chapter 5 Praktische Anwendungen von Sound Branding
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    Chapter 6 Nutzerspezifische Wirkung akustischer Marken-Websites
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    Chapter 7 Fazit und Ausblick
Attention for Chapter 4: Theoretisches Fundament zur akustischen Gestaltung von Marken
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