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Sound Branding

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Attention for Chapter 2: Theoretische Grundlagen zur Wahrnehmung und Wirkung akustischer Reize
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Chapter title
Theoretische Grundlagen zur Wahrnehmung und Wirkung akustischer Reize
Chapter number 2
Book title
Sound Branding
Published by
Springer Gabler, Wiesbaden, January 2018
DOI 10.1007/978-3-658-22638-1_2
Book ISBNs
978-3-65-822637-4, 978-3-65-822638-1
Authors

Paul Steiner, Steiner, Paul