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Brand Platform in the Professional Sport Industry

Overview of attention for book
Cover of 'Brand Platform in the Professional Sport Industry'

Table of Contents

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    Book Overview
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    Chapter 1 Sport, Information, and the Attention Economy
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    Chapter 2 The Evolution of Professional Sport as a Multisided Market
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    Chapter 3 Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry
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    Chapter 4 Creating a Combined Multisided Market and Brand Platform Ecosystem
Attention for Chapter 4: Creating a Combined Multisided Market and Brand Platform Ecosystem
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