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Mendeley readers
| Chapter title |
Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry
|
|---|---|
| Chapter number | 3 |
| Book title |
Brand Platform in the Professional Sport Industry
|
| Published by |
Palgrave Pivot, Cham, January 2018
|
| DOI | 10.1007/978-3-319-90353-8_3 |
| Book ISBNs |
978-3-31-990352-1, 978-3-31-990353-8
|
| Authors |
Jingxuan Zheng, Daniel S. Mason |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 25% |
| Professor | 1 | 25% |
| Unknown | 2 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 25% |
| Business, Management and Accounting | 1 | 25% |
| Unknown | 2 | 50% |