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Mendeley readers
| Chapter title |
Plattformen für den Einsatz des Social-Media-Marketings
|
|---|---|
| Chapter number | 3 |
| Book title |
Social-Media-Marketing kompakt
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-21147-9_3 |
| Book ISBNs |
978-3-65-821146-2, 978-3-65-821147-9
|
| Authors |
Ralf T. Kreutzer |
Mendeley readers
The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 23 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 10 | 43% |
| Student > Master | 3 | 13% |
| Other | 1 | 4% |
| Professor | 1 | 4% |
| Unknown | 8 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 11 | 48% |
| Computer Science | 1 | 4% |
| Economics, Econometrics and Finance | 1 | 4% |
| Chemistry | 1 | 4% |
| Unknown | 9 | 39% |