You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Ziele und Konzeption des Social-Media-Marketings
|
|---|---|
| Chapter number | 2 |
| Book title |
Social-Media-Marketing kompakt
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-21147-9_2 |
| Book ISBNs |
978-3-65-821146-2, 978-3-65-821147-9
|
| Authors |
Ralf T. Kreutzer |