You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Marketingeffizienzanalyse und Benchmarking
|
|---|---|
| Chapter number | 5 |
| Book title |
Effizienzanalyse im Marketing
|
| Published by |
DUV, January 2006
|
| DOI | 10.1007/3-8350-5707-3_5 |
| Book ISBNs |
978-3-83-500296-8, 978-3-83-505707-4
|