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Mendeley readers
| Chapter title |
Zunehmender Effizienzdruck im Marketing - Doing more with less
|
|---|---|
| Chapter number | 1 |
| Book title |
Effizienzanalyse im Marketing
|
| Published by |
DUV, January 2006
|
| DOI | 10.1007/3-8350-5707-3_1 |
| Book ISBNs |
978-3-83-500296-8, 978-3-83-505707-4
|
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Oman | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |